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Author: Jay Harman
ISBN : B00E257WF0
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Why does the bumblebee have better aerodynamics than a 747? What structural design is shared by a tornado and a blood vessel?
Since the Industrial Revolution, manufacturers have built things by a process known as “heat, beat, and treat.” They use enormous amounts of energy to heat raw material, shape it with heavy machinery, and maintain its design, strength, and durability with toxic chemicals. Now, in a world of depleted natural resources, entrepreneurs and scientists are turning to nature to inspire future products that are more energy- and cost-efficient. Biomimicry, the science of employing nature to advance sustainable technology, is arguably one of the hottest new business concepts. At the center of this growing movement has been award-winning inventor and biomimetic entrepreneur Jay Harman.
In The Shark's Paintbrush, Harman introduces us to pioneering engineers in a wide array of businesses who are uncovering and copying nature’s hidden marvels. He shows business leaders and aspiring entrepreneurs how we can reconcile creating more powerful, lucrative technologies with maximizing sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants.
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- File Size: 1859 KB
- Print Length: 354 pages
- Page Numbers Source ISBN: 1935952846
- Publisher: White Cloud Press (June 1, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00E257WF0
- Text-to-Speech: Enabled
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- Lending: Not Enabled
- Amazon Best Sellers Rank: #52,850 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #7
in Books > Business & Investing > Green Business - #8
in Kindle Store > Kindle eBooks > Nonfiction > Professional & Technical > Professional Science > Biological Sciences > Biotechnology - #8
in Kindle Store > Kindle eBooks > Nonfiction > Science > Biological Sciences > Biotechnology
- #7
in Books > Business & Investing > Green Business - #8
in Kindle Store > Kindle eBooks > Nonfiction > Professional & Technical > Professional Science > Biological Sciences > Biotechnology - #8
in Kindle Store > Kindle eBooks > Nonfiction > Science > Biological Sciences > Biotechnology
Free The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation
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Not only is this a well-written, highly readable introduction to the wealth of innovations found in nature that would benefit our world, it's also one of the best overviews of the challenges of change dynamics within established industries. The sweep of the potential that understanding and application of the natural world's designs and approaches has for improving the effectiveness of many of our commercial/industrial designs and tools is astounding. How innovations are accepted and incorporated, however, is a long and winding road. Any and all aspiring entrepreneurs in the industrial space should read this, especially the last section of the book. Harman has captured the experience of entrepreneurs, whether they go the "self-financing/grants/angel" route, or venture capitalists. The writing style is unpretentious, clear, engaging, and any reader will gather take-aways of real significance.
By Faye Sinnott
As a layperson knowing nothing about biomimicry, I got this out at the library as I love to read about new things. Jay Harman takes you through learning something that ultimately is so simple yet complex with great examples and illustrations in the book. For someone interested in going "green" this is a great read on how we can accomplish that by making things more efficient using nature as guidance.
By Rose Dawson